It’s tempting to get distracted by the bells and whistles of the design process and forget all about creating compelling content.
The good news? It can be done. In fact, there are some companies out there with remarkable "About Us" pages, the elements of which you can emulate on your own website.
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Every company has a story to tell.
The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text.
People tend to think that "About Us"
We know -- no industry jargon.